Say “yes” to the shoes.
Brand of footwear Naturalizer gives brides a new reason to celebrate by launching the latest collaboration it has made, which is, this time, together with Israeli wedding stylist Pnina Tornai.
The two partners will design two collections that will be memorable for the entire wedding celebration by combining Tornai’s luxurious style and Naturalizer’s comfort, width, and size choices.
“I chose to partner with Naturalizer because of their incredible technology that allows shoes to be comfortable for all-day wear,” said the designer. “After having my wedding shoe nightmare, I know how important it is to have a pair of shoes that can take you from your getting-ready moments to the last dance of the night.”
The first collection of theirs is scheduled to release in the spring of 23 and will include nine styles, which include looks for bridesmaids and bridesmaids, wedding guests and bridal parties and shoes that you can take on the honeymoon. The varied collection includes mules, platforms heels, and flats that are the whites and blacks of metallics and nudes, as well as random colour pops from the designer’s most popular Pnina Pink shade.
Tornai stated that she would incorporate some of the details from her jewellery and bridal collections into her footwear, such as voluminous bows and lace designs, broaches, straps with encrusted buckles and heart-shaped glass charms. In addition, glitter and rosegold outsoles will be used to complement the high-end designs.
“Your shoes should be beautiful and comfortable on your big day so you can enjoy it to the fullest,” Tornai said. Tornai.
The best-performing bridal brand in Kleinfeld’s Tornai might be most well known for her role on the TLC reality show “Say Yes to the Dress,” which is filmed in the New York bridal salon and is currently on its 21st episode. Also, she has a collaboration in partnership with Jared for a jewellery collection. However, the cooperation with Naturalizer is her first footwear line for commercial use (she previously only created custom, bespoke footwear for clients).
However, Naturalizer has been upping its game in the collab arena. For spring Naturalizer, a comfort brand owned by the parent Caleres, a subsidiary of Caleres, has unveiled an eco-friendly shoe line with the designer Tracy Reese and her eco-friendly Hope for Flowers label.
However, this is the first time they have collaborated in the bridal market that it was able to enter two years ago. It has now been a significant growth strategy as per SVP and General Manager John
“We have put our design talents and the team of innovators into creating elegant styles that combine Naturalizer’s iconic luxury for brides, bridesmaids, and guests. As we’ve seen steady growth in this category and continue to receive hundreds of 5-star reviews, we have set our sights on making the category more innovative,” he said. “Pnina Tornai’s fantastical designs, authority in the category and incredible fame globally make her the perfect partner.”
The new Pnina Tornai to Naturalizer collection is scheduled to be available in April 2023. The retail prices range from $165 to $300. For distribution, the brand is targeting existing Wholesale partners. However, it intends to enter the wedding boutique.